Luke Allan, marketer and photographer in Aberdeen.
I'm the marketing manager at ADI Leak Detection, and before that spent two years as Digital Expert at Porsche Centre Aberdeen. Lexus UK and Toyota UK have commissioned my photography. More than 30,000 of my photographs are on Collecting Cars and Car & Classic.
Marketing pays the bills. The photography came first and never stopped.
Marketing Manager, ADI Leak Detection
June 2026 to now · Aberdeen
I'm the marketing manager at ADI Leak Detection, a specialist leak detection company working across the United Kingdom. My work spans search strategy, website development, content production and measuring what the campaigns actually bring back.
Digital Expert, Porsche Centre Aberdeen
June 2024 to June 2026 · Aberdeen
Two years leading digital marketing and content for one of the north east of Scotland’s premier franchised dealerships: new and approved used campaigns, vehicle photography, online listings and customer events. My framed prints still hang in the showroom, and since leaving the full-time role I have carried on working with them on a freelance basis.
Behind the camera
Photography.
My work sits in the automotive world: vehicle listings, launch and campaign imagery, dealership assets and editorial features, shot mostly in Aberdeen and across Scotland.
From the automotive work.
Lexus UK and Toyota UK
Both brands have commissioned my automotive photography. Lexus UK published one of my photographs on its media site, with the release announcing the NX 450h+ as Plug-in Hybrid of the Year at the What Car? Awards 2023.
More than 30,000 photographs across the two marketplaces. A Porsche 993 Carrera RS and a Ducati Matrix Edition for Collecting Cars, a Rolls-Royce Wraith and a Porsche 997 Turbo for Car & Classic.
Porsche Centre Aberdeen
My photography hangs as framed artwork on the showroom walls, which is a stranger sentence to write than you might think.
The other half
Websites and search.
I design and build websites for businesses around the north east, then run the search work that gets them found. Technical audits, local search and Google Business Profile, the build itself, and the analytics that show whether any of it worked. The Drive at Haddo (opens in a new tab) is one of mine.
How I got here
I came in through the creative door, as a commercial photographer and content producer. Most of my work now is the technical side: search architecture, structured data, site speed and measurement.
Knowing both ends is unusual in a field where the two are usually separate people. It means a campaign gets planned by someone who understands how the work is made as well as how it gets found.
Areas I work in
What I take on.
Automotive photography
Commercial and editorial photography
Technical search engine optimisation
Local SEO and Google Business Profile
Website design and development
Digital marketing strategy
Content production and art direction
Automotive and dealership marketing
Campaign measurement and analytics
Brand and visual identity
The usual questions.
What do you actually do?
Two connected jobs. Marketing, where I work on search and websites, and photography, where I shoot cars for manufacturers and online marketplaces.
Where are you based?
Aberdeen. I work across Aberdeen, Aberdeenshire and the wider north east of Scotland, and remotely for everyone else.
Which brands have you worked with?
Lexus UK and Toyota UK have commissioned me. I shoot for Collecting Cars and Car & Classic, and I spent two years in house at Porsche Centre Aberdeen.
Do you build websites as well?
Yes. I design and build them, then run the search work that gets them found. The Drive at Haddo is one of mine.
Can I see the photography?
The showroom walls at Porsche Centre Aberdeen, the Lexus UK media site, and the listings across Collecting Cars and Car & Classic. There is a set on the homepage too.
Tell me what you need
Start a conversation.
Send the brief, the idea, or the problem you are trying to solve. I will come back on scope, timing and price.