Strategy and consulting
Review your current activity, customer journey and priorities. We’ll identify what needs attention and agree practical next steps, whether that’s a clearer offer, a better website or a more focused campaign.
Luke Allan · Aberdeen, Scotland
Marketing consultant
in Aberdeen.
Practical marketing support, from deciding what to do to getting it done. I help businesses with strategy, websites, campaigns and content, with the technical ability to build the software behind them.
Discuss your project
What I can help with
Digital marketing in Aberdeen, with someone to deliver it.
You might need a second opinion on your marketing, help getting a campaign out, or someone to join up your website, content and reporting. I can work on a defined project or discuss ongoing freelance support, with the scope agreed around your business.
Ads, SEO and content
Campaign planning and delivery across Ads, search, social media and email. I can create the supporting photography and content too, so the message and creative work together.
Software and automation
Bespoke software, admin dashboards and tools that reduce repetitive work. This can include organising information, automating a workflow or connecting marketing activity with the systems your business uses.
Relevant experience
Experience across the work, not just the strategy.
Porsche Aberdeen
My full-time role covered social content, the Google Business Profile, stock photography and advertising, website updates, events and online reputation. I now continue working with Porsche Aberdeen on a freelance basis.
ADI
I’m currently a marketing manager at ADI, working across SEO, website building, Ads, email newsletters, bespoke software and social media automation. My freelance projects draw on that mix of creative and technical work.
Direct freelance support
A freelance alternative to a marketing agency in Aberdeen.
If you’re comparing marketing agencies, the right choice depends on the work you need. I offer a direct working relationship across strategy, digital marketing, content and development. You’ll speak to the person doing the work, with a scope agreed around your priorities and my availability.
A larger agency may be the better fit if you need a full team across several campaigns at once. For a defined project or focused ongoing support, working with a freelance marketing consultant can be a practical option.
Working together
From the first conversation.
Understand the business
We’ll talk about your customers, current marketing, priorities and the support you need. If there’s existing data, we can use it to understand what is happening.
Agree the work
We’ll define the deliverables and responsibilities, then I’ll carry out the agreed work. You’ll deal with me directly throughout the project.
Review what happens
We’ll agree useful measures for the activity, such as enquiries, campaign responses or time saved. Those results help decide what to improve or do next.
Before we start.
Looking for a marketing agency in Aberdeen?
If you’re comparing marketing agencies in Aberdeen, working with a freelancer is another option. I’m a sole trader, so you work directly with the person planning and delivering the work. We’ll agree a realistic scope for one person; a larger agency may suit you better if you need a full team working across several campaigns at once.
Do you offer advice or hands-on marketing?
Both. I can help you review your marketing and decide what to prioritise, or take on delivery such as website work, campaigns, content and software. We’ll be clear about which support you’re commissioning.
Can I book a one-off project?
Yes. You can discuss a defined project or a specific piece of marketing support without committing to an ongoing arrangement. If you need regular help, we can agree the work and availability separately.
Can you handle the photography as well?
Yes. My commercial photography experience includes Lexus UK, Toyota UK and Porsche Aberdeen. Photography can be part of a marketing project or commissioned separately.
Do you work outside Aberdeen?
Yes. I’m based in Aberdeen, available in person across Scotland and able to work remotely. We’ll agree any travel requirements and how we’ll work together as part of the brief.
Tell me what you needLet’s talk about
Let’s talk about
your business.
Share a brief, an idea or the problem you’re trying to solve. We’ll discuss the scope and what happens next.
Or email [email protected]
Based in Aberdeen.
Available across Scotland and remotely.